Privacy Policy

Last Updated: January 2026

smtoni.co.uk ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at smtoni.co.uk (the "Site"), including any other media form, media channel, mobile website, or mobile application related or connected thereto.

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.

1. Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the Site includes:

• Personal Data: Name, email address, and other contact information you voluntarily provide when registering, subscribing to newsletters, or completing forms.
• Technical Data: IP address, browser type, operating system, referring URLs, and pages visited.
• Cookie Data: Information stored through cookies and similar tracking technologies.
• Usage Data: Information about how you interact with the Site, including clicks, time spent on pages, and navigation patterns.
• Device Data: Device identifiers, hardware model, and mobile network information.

2. How We Use Information

We use the information we collect for various purposes:

• To deliver and improve our Site's functionality and user experience.
• To conduct analytics and understand user behaviour through third-party analytics services.
• To track affiliate performance and commissions through affiliate networks and casino partners.
• To send marketing communications, newsletters, and promotional offers (with your consent where required).
• To comply with legal obligations and investigate potential violations of our Terms of Use.
• To personalize content and recommendations based on your interests.
• To prevent fraud and enhance security.

3. Cookie Policy

Our Site uses cookies and similar tracking technologies to enhance your experience. Types of cookies we use include:

• Essential Cookies: Required for Site functionality and security.
• Performance Cookies: Collect anonymous usage data to improve Site performance.
• Analytics Cookies: Help us understand how visitors use the Site (e.g., Google Analytics).
• Marketing/Tracking Cookies: Used for affiliate tracking, conversion monitoring, and targeted advertising.
• Third-Party Cookies: Set by our casino partners and affiliate networks.

Cookie Opt-Out: You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, blocking essential cookies may impair Site functionality. You may also opt out of specific tracking services through third-party opt-out tools.

4. Third-Party Links

Our Site contains links to casino websites, gambling operators, and other third-party services. We are not responsible for the privacy practices of external websites. When you click on affiliate links or visit partner casino sites, you are subject to their own privacy policies and terms of service. We strongly encourage you to review the privacy policies of any third-party site before providing personal information or engaging in transactions.

5. Your Rights

Under UK and European data protection law (including UK GDPR), you have the following rights:

• Right of Access: Request a copy of the personal data we hold about you.
• Right of Rectification: Request correction of inaccurate or incomplete data.
• Right of Erasure: Request deletion of your personal data (subject to legal exceptions).
• Right to Restrict Processing: Request limitation of how we use your data.
• Right to Data Portability: Request your data in a structured, commonly-used format.
• Right to Object: Object to processing for marketing, analytics, or other purposes.
• Right to Withdraw Consent: Withdraw consent to data processing at any time.
• Rights Related to Automated Decision-Making: You have rights regarding decisions based solely on automated processing.

If you are a US resident, you may have additional rights under applicable state privacy laws (CCPA, VCCPA, etc.). Please contact us to inquire about your specific rights.

6. Data Retention

We retain personal data for as long as necessary to fulfil the purposes for which it was collected, including:

• Account data: retained for the duration of your use of our Site and as required by law.
• Marketing data: retained until you unsubscribe or withdraw consent.
• Analytics data: typically aggregated and anonymized after 12-24 months.
• Affiliate tracking data: retained for the duration of the affiliate relationship and post-conversion tracking periods.
• Legal/compliance data: retained for the period required by applicable law.

7. Contact Us

If you have questions about this Privacy Policy, wish to exercise your rights, or need to report a data breach, please contact us:

Email: privacy@smtoni.co.uk

You also have the right to lodge a complaint with your local data protection authority if you believe we have violated your privacy rights.

This Privacy Policy is effective as of January 2026 and may be updated periodically. We will notify you of material changes via email or prominent notice on our Site.